| With the development of publication integration,a variety of publishing forms sunch as self-publishing,on-demand publishing and enhanced publishing are emerging.Chinese university presses face insufficient driving power,shortage of funds and lack of digital talents a series of difficulties.Therefore to explore the digital transformation is the main task.The university presses in British and America began digital transformation process in the 1990 s,get success in digital academic resource platform construction,digital product,publishing management process and organizational construction.After more than 20 years,British and American University Presses have completed the reconstruction of the whole publishing value chain from content,technology to channel.On digital content production,they establish multi-interactive content production cooperation,create rich and colorful digital product forms and implemente content organization method of multi-path aggregation.In terms of technological upgrading,they realize by cooperating with technical service company and libraries.They also promotes the discoverability of digital content resources by using metadata,knowledge linking methods and semantic technology to provide technical support for better form of digital products.In channel construction,they cooperate with Amazon,Google,YouTube,Facebook,Twitter and other social platforms,as well as Researchgate,Google Scholar and other academic interactive platforms to expand e-book sales and enhance the brand image of publishing houses.This article sorts out the path and experience of the digital transformation of British and American University Presses,combining the existing difficulties of our university presses,then provides some suggestions for our university presses,mainly about regenerating the publishing process,broaden the breadth and depth of digital publishing content and building a flexible and efficient external collaborative network. |
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