How To Enter New Industries Through Technology M & A

Novel coronavirus pneumonia is facing a difficult economic development prospect.However,it is also faced with difficulties and challenges brought about by the intertwining of structural,institutional and cyclical issues.With the impact of the new crown pneumonia,China's economic operation is facing greater pressure.At the same time,China is facing such adverse situations as the deep recession of the world economy,the sharp contraction of international trade and investment,the turbulence of the international financial market,the limitation of international exchanges,the countercurrent of economic globalization,the prevalence of protectionism and unilateralism in some countries,and the rise of geopolitical risks.We must seek the development of China's economy in a more unstable and uncertain world.Under the background of great depression of economic environment,it is necessary for Chinese enterprises to realize diversified operation in order to find new profit points.According to the author's follow-up survey in the past decade,every time Apple leads the technology revolution in the industry,the core technology used by apple is related to its technology M & A behavior.Apple also takes this opportunity to achieve successful diversified operation,create a new profit growth point and maintain a long-term leading position in the new industry.This paper takes Apple company as the research object,through the method of SPS case study,after consulting and combing the literature related to technology M & A,discusses how high-tech enterprises enter new industries through technology M & A,that is,the mechanism of value creation and industry impact brought by technology M& A,and expounds how enterprises enter new industries through technology M & A according to this mechanism.The first part of the study is a review of Apple's acquisition of beats,including the process,motivation and performance of the acquisition,as well as how Apple acquires technology resources to develop new products.The second part analyzes the impact of Apple's entry on Bluetooth headset industry after the acquisition of beats.From the perspective of products,market,consumers,competitors and industrial chain,this paper compares the changes of Bluetooth headset industry before and after Apple's entry to obtain the impact of Apple's entry on Bluetooth headset industry.The third part analyzes the reasons of Apple's successful entry into Bluetooth headset industry from industry and Apple's two dimensions,and on this basis,constructs the synergy effect theory,resource integration theory and diversification theory,under which enterprises obtain synergy effect through technology M & A,improve their core competitiveness and enter a new industry.The fourth part is based on the mechanism of enterprises entering new industries through technology M & A,to explore how enterprises enter new industries through technology M & A,and what is worth learning from the case of Apple company for Chinese enterprises to achieve diversified operation through technology M & A.the research shows that enterprises enter new industries through technology M & A,first of all,to confirm technology M & A can produce synergy;secondly,expand the synergy of M & A through reasonable resource integration;finally,carry out diversified operation with the synergy of M & A as the link.Based on the above research,this paper obtains some research conclusions and practical enlightenment,hoping to have certain application significance for Chinese enterprises to realize diversified operation through technology M & A.