Digital Publishing Content Gaming The Production And Marketing Of Innovation

With the continuous reconstruction of the publishing industry by digital technology,including digital content products including mobile publishing,Internet advertising,online education,e-books,online animation,and online games,the digital publishing industry constituted by them has gradually replaced traditional publishing in the The dominance of the content industry.With the deep development of the Internet,new technologies have once again restructured the emerging digital publishing industry.The widespread application of new technologies such as big data,cloud computing,artificial intelligence,the Internet of Things,and virtual reality has caused a huge change in the propagation environment.This creates new opportunities and challenges for digital publishing.The new technology builds a game world where all things are connected,personality is activated,and experience is king.It gives people great subjectivity and personality space,and profoundly changes the living environment of digital publishing.The game paradigm has become the mainstream paradigm of information dissemination in the current Internet era.In the new communication environment,digital publishing can introduce game mechanisms for cultural innovation.First,the theoretical basis for introducing game mechanisms in digital publishing,including gamification target mechanisms,reward mechanisms,social mechanisms,and immersive theories that emphasize experience,are all compatible with digital publishing as a content industry.The introduction of game mechanisms will help Pushing digital publishing to achieve an interesting dissemination of knowledge is the appropriateness of the gamification of digital publishing.Secondly,the attribute of "gamer" provides the feasibility of participants and recipients for the gamification of digital publishing.Therefore,it is possible to propose a gamification practice strategy for digital publishing.The first is to introduce gamification target mechanism incentive mechanism and social mechanism in content production.On the one hand,it is to turn content production into a gamified public task.Fully mobilize the user's productivity and participation,integrate the user's cognitive surplus into resources to transform it into socialized content,and on the other hand,turn the content into a scenario,transform the content to provide products + services,and achieve scenario-based relationships.Connection;in marketing strategy,it adopts human-centered gamified marketing thinking,focusing on human-centered personal experience,human-centeredcommunity,circle,scene interaction,and human emotion-centric immersion Experience;in the innovation of technical tools,flexibly design technical components with gamified thinking,and use gamification design such as "big data + marketing","AI + interaction","VR + scene","5G + smart reading" to increase user participation Sexual and subjective experience,thereby improving users' digital reading experience and communication effect.In the digital publishing gamification innovation,we must pay special attention to two aspects: first,we must not pay too much attention to the external design of gamification,and ignore digital publishing as the content industry;its essence is to provide high-quality content;In terms of content production,marketing concepts,and tool design,the application of new technologies is inseparable.This poses new technical challenges for digital publishing companies.The use of new digital technologies may bring user privacy issues and value ethics issues.Etc is also a new topic that digital publishing companies should consider.