Research On 12306 Ticket Purchasing Interface Improvement Design Based On Female User Psychological Model Going Alone

China's railway passenger trains are facing the development of high speed,intelligence and comfort.12306 intelligent service software has a wide audience and many users.Can it bring targeted services to different users,especially to improve services for special populations become more and more important.In recent years,the number of solo women has been increasing,and there have been frequent incidents of female travel safety.This article will take the solo woman as an example to explore whether 12306APP can achieve user differentiated services through identity refinement and preference setting functionsThis article will proceed from the different needs of solo women's seating needs,using literature research,questionnaires,user interviews,sitcom substitutions,building characters,building storyboards,usability testing and other methods.It is a description of the research background,the current situation at home and abroad,and formulates the research content and thesis framework;the second part,through a large number of literature studies,systematically elaborate on the user's mental model theory and the method of design.The third part is the user research on the lone female,and the qualitative and quantitative research on the user is carried out to explore the user's psychological model,user needs and user habits;the fourth part is the user psychological model,user needs and Users are accustomed to implementing design practice cases;the fifth part is design evaluation,using scenario script substitution and usability testing to verify its feasibility.The subject is centered on the needs of solo women's seats,supplemented by other travel needs,and guided by solo women's user mental models,and rethinks how 12306 ticketing software can better provide high-quality,targeted services for special groups Improve the functions and framework of 12306 ticket purchase software,improve its visual effects and emotional design deficiencies,and enrich its core and value.At the same time,it also provides reference and reference for the optimization of travel ticket purchase APP,which has practical significance.