Communication Features Of Documentary Short Video

With the popularity of mobile phones and the advancement of network technology,the short video industry has been born.The emergence of short videos conforms to the trend of the times,it with short time and rich dissemination,meets the audience's fragmented reading habits,so it has received a lot of users' attention.After several years of rapid development,the short video market in 2016 ushered in a period of explosive growth.Short videos have become commonplace from the media,and many outstanding content production entities have emerged,including the more successful "ErGeng video"."ErGeng Video" was born in 2014,it has evolved from a single platform to multiple forms of territory in six years,its transmission characteristics are representative and worth studying.This article takes " ErGeng Video" as the object,and the "5w" theory of communication as the research framework,that communication characteristics of "ErGeng Video" from five aspects: subject,audience,content,channels and effect.Last,explain the inspiration from theoretical study and practical application in combination with the author's graduation work Non-stop,grasp the spread characteristics and rules of documentary short videos as a whole.The author hope this article is the same type of short videos.Provide a reference for the direction of video dissemination,and contribute to the research of documentary short video direction.