With the advancement of China's animation industry,the second-element hobby group has developed into a vibrant sub-cultural force.At the same time,the two-dimensional live broadcast has gradually become one of the important social platforms for the younger generation's two-dimensional hobby group exchanges.Therefore,this article selects bilibili,a website frequented by second-element enthusiasts,to conduct ethnographic observations on the Internet.At the same time,it combines text analysis and interviewing methods to study the subculture style of the second element of live broadcast.The article will display the image,conduct and The three dimensions of the jargon analyze the sub-cultural elements of the second element of live broadcast,explore the construction of youth subculture style in the second element of live broadcast,and consider the collision between the two when the second element of live broadcast is facing the trend of mainstream culture.What kind of fresh,interesting cultural products will be produced.This study finds that the second element of the live broadcast constructs a childish subculture style.Most of the two-element anchors are lovely girls and handsome young people.When talking about their personality settings,they cannot separate from the five character elements often associated with the second-person character.When talking about their character,they are the behavioral and true personality,and they emphasize the self.The thinking is unconstrained and its jargon is humorous and cryptic.The style of the secondary element broadcast style is mainly based on embezzlement,collage,and isomorphism.Collages such as Lolita style,Harajuku street style,and small fresh style culture styles,and some diversion from mainstream social culture and ASMR culture.Elements serve it.At the same time,the two-dimensional live broadcast and cosplay,gal games and other things that only the second-dimensional hobby group will like to achieve a style of isomorphism.However,in the face of diversified influences such as the collection and expropriation of mainstream culture,the youth subculture style of the second element of live broadcasting is gradually turning into blending with the popular culture. |