Audience's Emotional Expression And Identity In City Image Dissemination

As the connotation of urban communication has changed,the main body of the communication has also shown an expanding trend,and videos related to the city have begun to penetrate into the spread of urban image.The comment under the video,as the most direct information expression of the public on the Internet,has important value in audience research.Different netizens have different expressions of emotions in their communication,not only for the interpretation of the video content itself,but also for the interpretation of their identity.This article takes the comments of the Bilibili platform(hereinafter referred to as station B)as the research object,measures the audience expression of the reviews under the 13 Wuhan city films,and uses the lexical comparison of the emotional lexicon to analyze the user's emotional expression characteristics and emotional expression Influencing factors of dominant expression of habits and emotions.From the perspective of "identity",referring to Giddens' definition of identity as self-identity and group identity,the audience is analyzed through interviews in the process of emotional expression,and the process of identity identification is explored to explore identity Influencing factors.The study found that the users of station B displayed a variety of emotional expressions in city video reviews,but the overall preference was positive.From the content of emotional expression,it is more targeted.It is a concentrated expression of facts and emotions.In emotional expression,more content is related to the actual experience,and at the same time,more positive emotional expressions in the comments than negative ones.Emotional expression,but negative emotion expression is more likely to affect the interaction of netizens such as likes.In the process of emotional expression,the identity of netizens will participate in the whole process,first of all to interpret the content of the film,then to determine the identity and express their own emotions,and finally to deepen and construct their own identity.In the process of building identity,the audience will also be affected by three factors: inner requirements,information needs,and emotional expression.