Weibo Communication Of New Think Tank Products With Chinese Characteristics Analysis Of Influencencing Factors

Under the new media environment,both the country,society,and think tanks have put forward urgent needs for the construction of new think tanks with Chinese characteristics.First of all,the country needs to develop new think tanks with Chinese characteristics as the main force to enhance soft power to achieve the purpose of promoting the modernization of the governance system and grasping the right to speak internationally.The completion and other goals are of great significance.Secondly,with the reform and development of domestic institutions,the public generally hopes to be able to reflect their own right to speak public policy while speaking for their own welfare,that is,they need a new think tank with Chinese characteristics as a voice platform.Finally,for its long-term development,think tank institutions have gradually begun to attach importance to their own communication power and realistic construction for change.The spread of new think tank products with Chinese characteristics has an important impact on the development of new think tanks with Chinese characteristics.The new think tank products with Chinese characteristics will be affected by many factors during the use of Weibo communication.There are also many problems in the process of product communication To be improved.This article first attempts to clarify the relationship between the research background and significance,major difficulties,innovations,main research content and methods,etc.The application of communication theory,etc.,expounds the possibility and necessity of micro blog communication of new think tank products with Chinese characteristics from the perspective of the demand of the ternary subject in the policy market.Secondly,based on the literature,a periodical review of the development of think tanks was made,and reference materials explained the concepts related to the new think tank with Chinese characteristics.Thirdly,based on related theories of planned behavior and other related theories,a theoretical model was constructed for the influencing factors of Weibo propagation of new think tank products with Chinese characteristics.Based on previous experience and U & G and other theories,put forward hypotheses,design questionnaires,and analyze the questionnaire data throughSPSS.Then,AMOS was used to verify the theoretical model of the influencing factors of micro blog propagation of new think tank products with Chinese characteristics and obtain corresponding results.Finally,based on theories such as U & G and Weibo platform user characteristics,the established hypothesis is analyzed as a conclusion,the cause of the unfounded hypothesis is also analyzed,and the limitations and prospects of the research in this article are explained.