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Meet Qingdao Time-honored Brand Book Dseign Description

Posted on:2021-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:J WangFull Text:PDF
GTID:2428330611488126Subject:Publishing
Abstract/Summary:PDF Full Text Request
The local culture always highlights its individuality in the continuous integration,which not only shows strong local cultural characteristics,but also shows the cultural commonality connected by blood,thus forming the characteristics and soul of the entire Chinese national culture.In the context of implementing the strategy of a cultural power,the country has paid more and more attention to the development of local cultural resources.As the epitome of local culture,the long-established and time-honored brand has condensed the local historical tradition and human memory in long-term production and operation activities,inherited the excellent traditional culture and superb skills of the Chinese nation,and selected this special local cultural resource.Question development is of great significance for enhancing the soft power of local culture and promoting the development of local regional economy.Meet Qingdao Time-honored Brand is based on the above-mentioned background of practice and research.The topic of the topic focuses on Qingdao Beer,Laoshan Mineral Water,Qingdao Brand Wine,Jimo Old Wine,Qingdao Food,Laoshan Mineral Water,Chunhelou,and Lighthouse.The planning of Qingdao's old time-honored brands was started.The feature of the topic selection was equipped with a picture book language,a more easy and interesting way to read the century-old history and record the city's development.Publishing a picture book of Meet Qingdao Time-honored Brand will allow more people to contact and understand the time-honored Qingdao Brands.It will promote the city's image,tell stories about Qingdao,and enhance the city's cultural image.At present,picture books about local time-honored brands in the book market are scarce,and this book can also play a role in supplementing them.The content of the article is framed by five chapters.The first part introduces the background of the topic,the significance of the topic,the current research status at home and abroad,research methods,research ideas,and innovations.The second part is an analysis of market competition for similar publications,mainly through the open-book standard bibliography network.3.Statistical analysis of data from Dangdang.com,Amazon,and other websites,pre-judging market development trends of original picture books and urban picture books and feasibility analysis of topic selection;the third part mainly introduces the content of the topic selection of the book Meet QingdaoTime-honored Brand,It mainly includes the title of the topic,an overview of the topic,design practices,editorial intentions,target readers,benefit prediction,cost accounting and pricing,work plans and arrangements,etc.;the fourth part mainly introduces the Meet Qingdao Time-honored Brand marketing and distribution plan;the fifth Partly based on the above steps,the results of the picture book Meet Qingdao Time-honored Brand were carried out to complete the topic selection.
Keywords/Search Tags:Meet Qingdao Time-honored Brand, city picture book, book design description, publishing marketing
PDF Full Text Request
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