Research On Marketing Strategy Of Media Big Data Products

With the advent of the era of "Internet plus" and big data and artificial intelligence,big data bring new opportunities and challenges to many enterprises,and big data have a revolutionary impact on traditional industries.For traditional information service industry institutions,it also means new development and opportunities.In the age of Internet,traditional information service industry must obtain more market share if it wants to develop in the long run,and more market share means that it is very important to change the traditional product positioning and marketing methods.It is necessary to study and formulate corresponding marketing strategies for big data products of enterprises in the current period from a new perspective.First of all,based on many scholars and researchers,this paper makes a literature review of big data enterprises and their marketing methods at home and abroad.Based on the importance of the products and marketing of big data enterprises,this paper expounds the development process and current research results of the products and marketing of big data enterprises.Secondly,according to the current situation and development of h company,combined with the industry characteristics of internal and external environment,this paper analyzes the current situation of h company's strategic marketing and strategy research.Finally,through in-depth interviews and the actual data of h company's media big data products in the mainland market,the paper finds out the problems of h company's media big data products' current marketing strategy and strategy in the mainland market,then analyzes the causes of the problems,finds out the optimization suggestions to solve the problems,in order to provide a complete marketing strategy for h company's media big data products in the mainland market.