Research On New Media Marketing Strategy Of M Company

The popularity of the Internet in the 21 st century and the rapid development of information technology have accelerated the emergence of multimedia communication forms.New media such as WeChat,Weibo,and App have become important channels for information exchange in people's lives.The emergence of new media technology has not only changed people's lifestyles and habits,but also affected the company's marketing thinking and brand communication means.The value of new media marketing is widely concerned by all walks of life.Many domestic and foreign companies are actively trying new media marketing,and marketing strategies have gradually changed from traditional media marketing to new media marketing.With the help of new media formats such as WeChat Weibo and search engine,the company has strengthened interaction with consumers and paid more attention to consumer satisfaction,thus achieving innovation in marketing methods and improving business conditions.This article takes M company as the research object,firstly introduces the concept of new media marketing from the background of new media,according to the company profile and marketing environment,analyzes the existing new media marketing methods,and uses the application of new media such as WeChat Weibo,search engine and App.Through the questionnaire of marketing effect,it is found that there are single means in the new media marketing of enterprises,insufficient integration of online and offline,insufficient marketing investment,and insufficient research on consumers.In response to existing problems,it is proposed to enhance the awareness of new media marketing,expand marketing methods,strengthen online and offline integration,and accurately locate optimization suggestions for consumer groups.And use new media thinking to give strategic improvement methods in WeChat Weibo,search engine,App marketing,innovative marketing,etc.,to help enterprises accurately and effectively carry out new media marketing,take the initiative to seize the opportunities brought by new media technologies,and promote business growth.Develop and enhance competitiveness.At the same time,M's new media marketing strategy has a reference for Chinese enterprises to carry out new media marketing,realize the transformation of marketing strategy and enhance the management level of enterprises.