The Media Construction Of Luxun's Images

This article conducts quantitative and qualitative research on 79 reports and commemorative articles in Shanghai's Ta Kung Pao and 108 reports and commemorative articles in Chongqing's Xinhua Daily from 1936 to 1949 in an attempt to sort out the process of media construction of Lu Xun 's image and analyze the influence on Lu Xun 's image,Construction background,factors,and the effect of Lu Xun's image.The study find that the content of Shanghai's Ta Kung Pao mainly involves memories of Lu Xun's personal life and interpretation of the works.It commemorates Lu Xun while also guides public opinion;Chongqing's Xinhua Daily focuses more on the guidance of public opinion.The Shanghai's Ta Kung Pao mainly construct four images of Lu Xun: "literature giant","personal mentor","revolutionary thinker",and "people's representative";Chongqing's Xinhua Daily mainly construct "warrior","shared mentor","systematic thinker" and "the humiliated".In Shanghai's Ta Kung Pao,Lu Xun's image as a mentor tends to personalize the memorial;image as "revolutionary thinker" mainly contains Lu Xun's reform in the ideological field.The connotation of "warrior" involves cultural battles and the support of anti-Japanese United Front;The connotation of the "mentor" in Chongqing's Xinhua Daily refers to the collective,the country,and the nation;In addition to ideology,it also includes New Three People's Principles,democratic freedom,Marxism,and refers to the field of practice.From 1946 to 1949,the images of Lu Xun in Shanghai's Ta Kung Pao and Chongqing's Xinhua Daily go from deviation to convergence.In Shanghai's Ta Kung Pao,the commemoration of Lu Xun as a "mentor" becomes more shared,and the connotation of "revolutionary thinker" also change from ideological reform to guidance for practice.Shanghai's Ta Kung Pao and Chongqing's Xinhua Daily have very different ways of constructing Lu Xun's images.The media's rules play an important role in the process of constructing Lu Xun's images.The images of Lu Xun constructed by Shanghai's Ta Kung Pao and Chongqing's Xinhua Daily have different effects.