Media Contact And Urban Residents' Trust In Media

At present,modern civilized society is gradually transforming from an industrial society to an information society.In the information society,information has become a social resource as important as material and energy.We are living in a media-oriented society,where people have more and more diversified ways of obtaining information,and the contact and use of various forms of media tools has become a common phenomenon in the society.Under this social background,media has become an indispensable part of social operation.As an aspect of social trust,media trust of ordinary people will have an important impact on the maintenance of social order..Based on the questionnaire survey of 875 urban residents in Changsha in 2015 and 2019,this paper empirically-investigates the media contact,media trust of urban residents and the influence of the former on the latter.At first,this paper describes analysis of the urban residents' trust and media contact condition,based on factor analysis and analyzes the internal structure of urban residents medium trust,trust can be divided into traditional media and new media trust,trust and then respectively to different dimensions of media as the dependent variable,media contact as independent variables,control other related variables,multiple regression equation,empirical research the influence of media contact of medium trust.The results show that the frequency of Internet media platforms used by urban residents is higher than that of traditional media platforms,but their trust level in traditional media is higher than that in new media.Further analysis shows that,no matter from the total sample,the sample in 2015 or the sample in 2019,media exposure of urban residents has a significant impact on media trust,but the relationship between them varies in different years.Based on the research findings,this paper puts forward some policy Suggestions to improve media trust: the public should improve their media literacy and information discrimination ability;Media workers should enhance their professionalism in the field of news and information communication and strengthen their professional ethics.At the same time,we should have a correct understanding of the network media and further strengthen the supervision of the network media platform.Relevant departments should also establish and improve the early-warning mechanism and dredging mechanism of public opinion risk to improve the public's trust in the media.