Crisis Of Huffington Post's Business Model And Its Inspiration To Traditional Media

The Huffington Post was previously seen as a "disruptor of traditional media." But recently,it has also suffered a lot from the impact of the new media applications.Traditional media have been committed to digital transformation and saved themselves.With the decline of traditional media,and even the "disappearance theory",the review of the practice process of the Huffington Post business model has far-reaching significance for examining the digital transformation of traditional media.The Huffington Post once surpassed established media such as the New York Times.Its early business model has been very effective in practice: one is to accurately target social elites,the other is to create unique content value through the news production crowdsourcing model,and the third is users.Realizing revenue from traffic advertising,the fourth is to form core competitiveness based on crowdsourced news production.However,under the impact of the social wave,the Huffington Post was exhausted.In response to the crisis,it actively promoted four aspects of business model transformation attempts: market positioning is highly consistent with Internet users;value creation Data-driven content customization;innovation of profit channels in profit models;and establishment of competition barriers based on intelligent production of news content.The Huffington Post business model was forced to transform,mainly because: First,there were inherent flaws in the initial business model,not only the crowdsourcing model restricted the development of paid news,but also the content ecology limited the flowof cash;and the second was the stagnation of online advertising Ahead,faced with multiple coverage competition from portals,search engines,social media and e-commerce giants;third,application iteration has led to a news consumer revolution,social media has become the main channel for news acquisition,and the user stickiness of the crowdsourcing news model has declined User stickiness drops.The Huffington Post's self-rescue was not effective under the crisis,mainly due to: experience improvement is difficult to increase the size of users;content production is difficult to be competitive;single profit bottleneck is difficult to break through;competition pressure to cover is difficult to dissipate.The transformation of the Huffington Post's business model has been difficult,and it has been shown that traditional advertising revenue can no longer recast the glory of the journalism industry,and multi-party competition has seriously hindered the sustainable development of the journalism industry.Even with the decline of traditional media,content production in the news industry still has market prospects,but there is still a long way to go to explore its business zmodel.traditional media must take the initiative to reshape the business model of journalism,accelerate the process of digital transformation,innovate multiple revenue channels,dig deep into the field of professional content,create media characteristics,stabilize and strengthen users.