| With the progress of electronic science and technology,the Internet,as the "fourth medium",has become a necessity in people's lives and has been integrated into all aspects of life,profoundly changing the way we acquire and disseminate information.In the tide of global integration,countries all over the world are strengthening network research and development and network supervision,competing for the good opportunity of network development in the information age and seizing the information space of network development.The Chinese government also attaches great importance to the security and development of the network environment,and has deployed a series of forward-looking network development strategies,such as: network power,speed up and cost reduction,etc.,to vigorously promote the transformation and upgrading of social informatization,and the development of the Internet is fast,steady and full of vitality.At the same time,the traditional media represented by newspaper,radio and TV have been greatly impacted in the game with the emerging network media,and the subscription,audience rate and audience rating have all declined significantly,once falling into the crisis of survival.Since the18 th CPC national congress,the CPC central committee with comrade xi jinping at its core has made strategic plans to promote the integrated development of traditional and new media.In February 2016,general secretary xi jinping proposed in the party's press and public opinion work symposium to promote integrated development and take advantage of the advantages of new media communication.Under such a background of realistic pressure and policy support,"media convergence" is being carried out in full swing,which is reflected in the emergence of "network radio" in radio.Broadcasting Internet radio is a new type of the clouds,it can better combine traditional radio and network transmission channels effectively,breaking the traditional radio to listen to the unidirectional limits of space and time limit,the linear transmission and audio quality depends on the weather waves,the audience can be anywhere at any time,follow one's inclinations on demand any arbitrary a show a period of time,and even can be repeated to listen to,you can also collect and comments.At radio network classified in academic circles has a variety of methods,in order to research need the writer agree with according to the radio station set up the main body is different,it can be divided into "public Internet radiostation" and "the media network radio",since the media for the public Internet radio and can be further divided into radio frequency polymerization class APP,such as the Himalayan FM;Community operation of music APP radio,such as kuwo music;Interpersonal social network website radio,such as We Chat public number audio works.The development of online audio clipping technology in Internet radio has provided the technology enabling "everyone to have a microphone" for the general public to spread their voices.However,with the lowering of the barriers to entry,discourse anomies are prone to occur.In this paper,the current spread of influential Himalayan FM platform network principals the research object,the reference to the state administration of radio,television,the state language work committee,the state Internet information office and other departments issued "China radio and TV announcer host professional code of ethics",the national common language of the People's Republic of China law,the administration of network audio and video information service provisions,"Internet audio-visual program service management regulations" and other laws and regulations,combined with the network "seven bottom line" and the principle of "nine" is not allowed and will discourse anomie problems summarized summarized as: mandarin is not standard,inaccurate pronunciation;Phonological errors in speech flow,violating the rules of phonological change;Unconscious mispronunciations,lack of orthodontic awareness;Excessive pursuit of the "spoken language first",more mistakes;Spreading pornographic and pornographic information and using vulgar language;Deliberately insult or insult others and use vulgar words;The seven aspects of fabricating,spreading rumors and discrediting words are listed with corresponding examples.In view of the causes of these problems,the normal supervision is too difficult,the trial and error cost is small and the penalty is light.Platform positioning errors,only click from,review wide in wide out,the identity of the "gatekeeper" is missing;The communication subject lacks of legal literacy,loses the consciousness of rules,lacks of moral literacy,tramples on public order and good custom,lacks of professional literacy,and lacks of language concept.The audience's pursuit of audio-visual stimulation,to satisfy the desire of the senses,active feedback consciousness and weak consciousness of supervision were analyzed.In order to better solve the problem,how should we media network radio hosts solve the problem of discourse anomia? From the two dimensions of the improvement of the host's own discourse ability and the influence of the host's external discourse environment,this paper summarizes the strategies with 14 four-word words,respectively as follows: Brand first,strengthen audit;Accurate pronunciation and standard pronunciation;Exquisite and appropriate,pragmatic norms;Foreign,create enjoyment;Think carefully and act earnestly to promote moral character;Improve aesthetics and give active feedback.At the present stage,China is only a "country with an extensive cyber presence" is not a "network power",it is of great importance and urgency to maintain the security of the network environment.Cyberspace is our common spiritual home.To maintain the purity of network language is to ensure the integrity of the network environment and to protect our spiritual home.If radio host discourse of the media network anomie problems,hard to avoid can produce "broken window effect",the popularization and promotion of mandarin in China,the network transmission environment purification,announcer host industry image creation,youth correct view on language form and so on will produce adverse effect,even will endanger the national security and international influence of our country. |
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