Rheological Study Of Internet Hot Words In China(2012-2019)

Internet hot words is a kind of network language,which is sharp and humorous in speech,with a terse and concise form,rich in information;It hits the nail on the head and has strong persuasion and penetration.In recent years,internet hot words have shown a trend of rapid development.It reflects the panorama of the process of social transformation and change in multi-angle and multilevel;It carries the simple public opinion of the real life;It has had a huge impact on the traditional mass communication model and the ecology of public opinion.The article selects the representative top ten Internet hot words as the research object.The concept,characteristics,subculture attributes,rheological expression,rheological attribution,spreading value and negative influence of Internet hot words are analyzed by using the Birmingham School's subculture "style" theory.Through research,it is found that as a novel and unique language form,Internet hot words show clear fragmentation,entertainment,subjectivity,tendency,stage and integration,which is a youth subculture in cyberspace.The product of development represents simple public opinion,accurately captures and reflects the social status and cultural psychology of Chinese social development during the transition period,and has inherent subculture attributes.Influenced by the practice of democratic discourse in social transformation and the group carnival promoted by the cultural industry,the 2012-2019 Chinese Internet hot words have undergone obvious changes in the spread: from virtual cyberspace to real social life,from a limited range of Young netizens' revelry to universal acceptance and use,from self-entertainment to two-way interaction with mainstream media,from social development to the pursuit of personal entertainment,from immediate emotional venting to rational euphemism,value judgments from unification,idealization and abstraction to diversification,Secularization and concrete transformation.Internet hot words show the diversity and complexity of society in different ways in the changes.They have the communication value of showing social life,expressing social mentality,extending the discourse system,transmitting positive energy and enhancing public opinion supervision,and are of great importance to maintaining social stability.At the same time,there are many problems in Internet hot words,such as entertainment restricting netizens' deep thinking,negativity leading to the deviation of public values,resistance to brewing social instability and anomie damage the legal rights of citizens,and it requires netizens,online platforms and governments Departments should pay full attention to them,work together,seek benefits and avoid harm,and promote the healthy development of the network environment.