Research On The Influencing Factors Of County Library Marketing In Central China

At present,with the constant impact of tide of information,new technology,new concept and rapid development,our country on play to the functions of the original county library,became more and more attention to the marketing work,and explore the connotation and features of library marketing county,to understand the library marketing in the domestic and foreign development present situation,to fully explore and analyze the county library marketing,can help us to realize the problems of the county library marketing,and can be summarized successful experience,to provide users with high-quality service and powerful.Specifically,county library marketing is an activity to publicize the service items to the target user groups of this kind of library and attract users to use the library.The marketing effect directly affects the amount of visitors,the efficiency of use and the achievement of library goals.Based on the theories of marketing and informatics,this paper studies the influencing factors of county library marketing in central China through the methods of qualitative and quantitative analysis,questionnaire survey and empirical analysis.In this paper,through the marketing factors affecting the structure model,the class library to library resource dimension,the marketing management dimension,user relationship dimension,influence factors of marketing service channel dimension as the breakthrough point,design questionnaire,collecting sample data,using the method of empirical study,using mathematical statistics software based on the sample data descriptive statistics analysis,reliability analysis,scale and through exploratory factor analysis and confirmatory factor analysis verify the validity of questionnaire,finally to the discussion of the results of the analysis,put forward the corresponding countermeasures.Based on research results,this paper conclude that marketing resources,reasonable allocation of funds for marketing personnel professional level and marketing),the marketing strategy design,scientific marketing solutions and appropriate marketing target users),user maintain(dealing with users and meet the demand of users),the library service quality and service to the county librarymarketing,based on the above factors are given the corresponding strategy.The theoretical research and practical analysis of the county library marketing are of great significance to the development of the county library,which can not only help the library to realize the service transformation and business upgrading,but also promote the county library to give play to its own value and improve its social status.