Research On Knowledge Service Mode Of “Modern Paper Books”

At present,the traditional publishing enterprises,because of their strong authors,content,brand resources and knowledge production experience,have the inherent advantages of moving towards the blue ocean market of knowledge service.It is the breaking trend of traditional publishing transformation to reshape and then return to knowledge service.However,traditional publishing enterprises still have some limitations in the operation of digital content services,the shaping of Internet thinking and service awareness,and the ability to drive the optimization of publishing process with the help of technology,which is still a problem to be faced and urgently solved in the process of knowledge service transformation of traditional publishing.In the face of the above background,Wuhan Science and Technology Digital Communication Engineering Co.,Ltd.,the co construction unit of national press and Publication Administration Integrated Development(Wuhan)Key Laboratory,proposed the concept of "modern paper book" to the industry.Modern paper book" is one of the innovative schemes formed in the process of knowledge service of traditional publishing transformation.Because "modern paper book" provides the possibility of breaking the situation for the knowledge service of traditional publishing transformation,this paper selects "modern paper book" as the research object to investigate how to use "modern paper book" in traditional publishing enterprises,and combine its own advantages to complete the construction of knowledge service mode,in order to explore a new way of publishing integration.This paper mainly uses the research methods of depth investigation and case analysis,focusing on the construction process of the knowledge service mode of "modern paper book",then observes the characteristics of the mode,makes a micro analysis of the mode with a case,and then puts forward the innovative value of the mode,based on the above analysis,the future trend of knowledge service mode of "modern paper book" is predicted reasonably.Based on the study of the knowledge service mode of "modern paper book",this paper concludes that "modern paper book" adheres to the traditional publishing as the foundation,actively explores the new path of integration and development,uses the new technology to drive the production process of knowledge service,realizes the organic integration of traditional publishing and digital communication in content,channel and technology,and creates to meet the needs of readers,promote the upgrading of editing functions,and the multi win-win knowledge service ecological closed loop of data return and content value-added of publishing enterprises,is a knowledge service mode that is actively changing to digital,intelligent and service-oriented publishing,which is also the enlightenment of "modern paper book" knowledge service mode on the transformation and upgrading of traditional publishing in China.