The Design And Implementation Of Store Marketing Management System For Binzhou Mobile Company

As an important mobile communication company in Binzhou City,Binzhou Mobile has a large number of chain stores for mobile information services.As a leading mobile communication company in Binzhou City,the company has a large business volume and numerous stores.Currently,there are many inconveniences in marketing management.The traditional manual management method consumes manual labor,and it is inconvenient to unify the information of each store,which is inefficient,and prone to management loopholes.In order to better manage the store's marketing,improve the company's management pattern,strengthen the information exchange between the company and the stores,and provide better protection for the company's marketing,the company decides to design and implement Binzhou Mobile's store marketing management system.In order to design and implement Binzhou Mobile's store marketing management system,the architecture of B/S development mode is adopted,Java language is used as the development language,and the marketing personnel of each store only need to send operation requirements to the system through the computer browser,the system server program accept and process requirements,and return the processed result to the operator and display in the browser web page.In order to ensure the logic of the system,the system design uses the MVC development model,the framework uses the SSH framework,and using Struts,Spring and Hibernate for layered design.The system database uses the SQL SERVER 2014 database to ensure the stability of system data.Binzhou Mobile's store marketing system mainly realizes five functions,including basic information management,report management,sales management,market management and operation support management.Basic information management includes functions of customer management,store management,sales representative management,promoter management,store staff management,power management,product management,and customer information management.Report management includes functions of product category management,customer category management,channel category management,store category management,personnel category management and promoter's weekly capacity report management.Sales management includes product channel planning management and sales task management.Market management includes source demand management,store purchase management,store award management,promoter task management and terminal attendance management.Operational support management includes price guarantee inventory management and opinions and suggestions management.The development and application of Binzhou Mobile's store marketing system can realize the information management of the company's store marketing,not only better communicate the information interaction between the stores and the head office,but also improve the efficiency in the transmission of decision problems.Also,the company's business model has been fully electronic,improving the company's operational and management efficiency,creating a good environment for the company's development.