The Research On Health Preservation Information Dissemination Based On WeChat Platform

With the rapid development of China's economic and social construction and the rapid transition of new media technologies,micro-charity has occupied an increasingly important position in China's philanthropy.The emergence and development of micro-charity can not only help disadvantaged groups get rid of difficulties,but also regain their confidence in life and help to promote the development and progress of our society.As an important channel for the development of philanthropy,We Chat Friends has many advantages in information dissemination and participation in donation.This study takes the micro-charity of the We Chat circle of users in the user relationship chain as the research object.Based on the analysis of the status quo,it depicts the user's portrait,summarizes the characteristics of micro-charity operation,analyzes the influencing factors of We Chat users' circle of friends,and proposes the existing problems.Feasibility suggestion.This paper uses the questionnaire survey method and supplemented by in-depth interviews to describe the current micro-charity overall image in China by combing the relevant literature.From the development of micro-charity and the mechanism of micro-charity,this paper analyzes the operational characteristics of China's micro-charity and the operational structure of micro-charity participation behavior.This paper collects data based on research questions and questionnaires,and systematically analyzes the data obtained.The questionnaire consists mainly of the basic situation of We Chat users,the micro-charity reading and cognition of the user circle,and the micro-charity contribution of the user circle.Based on the data obtained from the questionnaire and the interview results,the article summarizes and summarizes the status and problems of the charity participation in the circle of users.In particular,the systematic analysis of micro-charity communication,based on empirical data and data,the micro-charity operation mechanism and operational strategy system analysis,the study found that the main problems in the process of charityinformation dissemination are: reading rate imbalance,participation Unbalanced,credible,and participatory behavior are constrained by many factors.In response to these problems,we propose feasible suggestions from four aspects: agenda setting,emotional stimulation,content promotion,and relationship chain intercommunication.