Research On Interactive Behavior Of WeChat Moments

Although "moments" is only a function of WeChat,it has been popular among users since its birth and it has also attracted academic attention and discussion.With the popularity and development of WeChat,moments have gradually become a relatively closed communication space that embodies traditional social interaction mode and integrates blood,geography and industry to form a unique virtual community space.At the same time,in the relationship society in China,it also combines power,face and other factors in the moments,showing a new mode of interpersonal interaction.With the increase of the number of friends and the complexity of personnel structure,the article questions the nature of "strong relationship" and "privacy" in the past literature and the effect of interaction between "like" and "comment".This paper traces the origin and development of moments,discusses and analyzes the formation of friends in WeChat,the characteristics of the formation of moments as well as its level,accidental information acquisition in the information interaction and dispersion of information feedback.On the basis of the above,this paper reexamines theoretically on the property of the strong and weak relations of moments and public and private properties by introducing related concepts,such as environmental psychology,economics and sociology.On the other hand,this paper reconstructs the interactive behavior of moments,specifically divided into three parts:cognitive behavioral object,behavioral motivation and interactive behavior.The part of behavioral object includes not only the cognition of the contents of moments,but also the cognition of the relationship between multiple parties.The author puts forward the concept of relationship of " third party ",and makes a theoretical analysis of all parts based on previous literature.At the same time,the paper uses the questionnaire method to do the scenario hypothetical questions about the attributes of moments and all kinds of interactive scenarios.Through quantitative and qualitative research,we get the results of attributes of moments and interactive behaviors.The article believes that,with the increase of the number of friends and the complexity of personnel structure,the weak relations in WeChat moments continue to strengthen,and thus bring the resolution of original private space.With the change of the content of moments and the communication scene,the meaning of the interactive behavior begins to degenerate,the behavior of "like" is dissimilated,and the behavior of comment is shallow.It will be a new way to solve this bottleneck by establishing the unified information processing rules and improving the media literacy of the users.