Analysis On The Realization Condition Of Knowledge Sharing In The Perspective Of Long Tail Theory

2016 is known as the first year of knowledge payment.Guokr,zhihu,zaihang and so many knowledge sharing platforms have carried out the knowledge sharing to realize the attempt,through the paid Q&A model in the market for commercial exploration.They rely on the Internet knowledge sharing platform,with unlimited sales of goods "shelves" and a very rich category of intellectual products,to meet the consumer's personalized consumer demand.This "long tail" of the characteristics of the paid Q&A model to achieve the important conditions for the realization of knowledge sharing.This paper explores the realization of knowledge sharing from the perspective of long tail theory.This paper analyzes the occurrence conditions of the long-tail market of knowledge sharing,the long-tail performance of the paid Q&A pattern in the actual operation process and the problems existing in this realization mode by using the long-tail theory of production,communication,connection production and consumption.Finally,some countermeasures are put forward according to the theory of long tail,so as to provide some ideas for future research in related fields and make some theoretical guidance for the development of knowledge sharing.Specifically,the development of network technology reduces the marginal cost of knowledge sharing long tail content,and the massive cognitive surplus increases the knowledge sharing long tail.These two factors to ensure the content of the knowledge to share the long tail and long tail,for the long tail of the economy laid the foundation;the rise of small public communication to promote the knowledge of the long-tailed information circle spread,easy to pay to facilitate the rapid acquisition of knowledge of consumers long tail,professional knowledge sharing platform as a knowledge to share the long tail of the assembly,to promote knowledge sharing long tail products are easy to find And easy to be purchased,effectively promoting the knowledge to share the long tail of consumption;payment and Q&A to become a high-quality knowledge of long tail filter,knowledge anxiety to stimulate the consumer's knowledge needs long tail,personalized consumption to promote the demand side economies of scale,share the economic development of knowledge to share the long tail market rise,these factors will Knowledge sharing long tail production and consumption linked up,effectively promote the consumer to share the knowledge of the long tail of the knowledge and continue to explore the tail of the tail market.In the actual business operation level,the answer,in line,know the three knowledge sharing platform,many operational details,such as label classification,page display,pricing strategy also reflects the use of long tail theory.Finally,this paper argues that this knowledge-sharing realization model also has the problem of limited knowledge-sharing long-tailed category,propagation fault and low precision matching in the process of market development.Therefore,these issues can be solved by strengthening the platform external resources cooperation,building user exchange community,strengthening the relevant recommendation of intelligent algorithm and so on.