The Study Of Online Promotion Of “Image Of Qianyang”

Many regions are vigorously developing tourism industry.How to better create the image of tourist destination to attract more tourists' attention is what we need to think about.With the help of the current new media technology,"on-line dissemination and promotion" of tourist destinations is conducive to the realization of brand effect of tourist destinations.Qianyang County,Baoji City,Shaanxi Province,has abundant cultural tourism resources in the county.The poor external publicity and promotion results in the low popularity of "Qianyang Image" in the province.The so-called "Qianyang Image" refers to the external cultural tourism image of Qianyang County,which is the overall perception and impression of tourists to Qianyang County.By means of literature review,field investigation and comparative analysis,this paper first analyses the current situation of cultural resources promotion and tourism resources promotion in Qianyang County,and summarizes the problems existing in the image of cultural tourism in Qianyang County.According to Ogilvy's "brand image theory" of "cultural construction","audience psychological positioning","authoritative image setting" and "emotional introduction",the "brand image" for Qianyang County is established.Secondly,according to the current mechanism of "online promotion" and the current situation of "online promotion" of tourist destinations in China,the "image optimization principle","long-term service principle" and "mutual".On the basis of the principle of action,through the way of "visual recognition system" and "information matrix" to plan the strategy of "online promotion" of public number,the image of "Qianyang" has been promoted from the design of public number logo,the setting of menu bar,the setting of content unit,the design of online shop and the design of interactive content,so as to make more people understand the culture of Qianyang and attract more people.More tourists come for sightseeing.Fig.26,52 references.