Research Of Enterprise Brand Communication Strategy Based On The WeChat Public Platform

With the rapid development of mobile Internet technology, the new social media which is represented by the Wechat public platform is changing the way and way of obtaining information. With the new media continues to emerge, people are changing the reading habits of the past. Audience reading habits showing fragmentation, mobile and electronic trends. The original brand communication way and channel is faced with opportunities and challenges. Starting from the general guidelines and standards of running Wechat public platform, the article applies the six elements of CBBE model to the Wechat public platform. Mainly in order to explore the effective path of enterprise brand communication under the new situation. Meanwhile, it is hoped to sum up the general strategy and rule, so as to provide reference for other enterprises.