| VIAs a new product of the deepening development of "sharing economy" and "contentpayment" in recent years,the online knowledge payment industry takes "knowledge" as a product for standardized processing and distribution to achieve its monetary value,which is the most important profitable means of knowledge payment platform.While deeply understanding the knowledge payment market,the author finds that through a series of operations such as incubation,screening,coding,packaging,distribution and charging of knowledge payment products,the platform builds a knowledge landscape different from previous cognition.At the same time,with the help of the experience power of knowledge itself,the platform extracts the most value attributes(such as social currency,cultural capital,etc.)pursued by users,which provides strong support for the construction of knowledge landscape.Based on the curiosity of the knowledge landscape constructed by the online knowledge payment platform,the author takes the domestic online knowledge payment platform as the research object with the help of knowledge sociology as a theoretical tool,through comparative analysis,participation observation and other research methods.Based on the concrete analysis of the actual practice,this paper tries to find out what kind of knowledge landscape the platform constructs at three levels: the production of knowledge products,the individual mind of users,and the structure of knowledge-power system,and gives its own reflection at the theoretical and practical levels.Firstly,starting from the theory of social construction in knowledge sociology,the three-stage model of "realistic construction" and the homology,complementarity and unity between knowledge and power are sorted out.It is concluded that knowledge payment platform forms a closed-loop dialectical process of society through three steps of externalization,objectification and internalization in an ideal environment,thus possessing some functions of social construction and possibilities of knowledge landscape construction.Secondly,according to the current situation and actual changes of knowledge andknowledge payment platform,according to the main characteristics of "knowledge" in each platform,we classify it into different categories,select representative knowledge payment platform,and divide the construction of knowledge landscape into knowledge content,knowledge subject and market effect on the basis of social construction theory.The comparative analysis of the three levels provides a realistic basis for the reflection of this article.Finally,it combines the concrete realistic basis with the ideal state of theory,investigates how the knowledge payment platform constructs the knowledge vision and reality through three-stage model,how it affects the way of individual participation in the knowledge landscape,and what kind of knowledge-power symbiosis system has been formed.Through speculative methods,it gives the author's reflection.On the one hand,the significance of this study is to find a Cross-perspective of Sociology of knowledge and communication in social practice.Taking knowledge payment as a manifestation of knowledge dissemination and construction is examined and reflected in the perspective of knowledge sociology;on the other hand,under the trend of deepening development and promotion of knowledge sharing,reflecting on the development model of knowledge payment industry at the theoretical level can help us to observe the existing side of knowledge and knowledge landscape in the digital age more comprehensively.Form provides a more rational perspective for us as participants. |
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