Analysis On The Content Of Tik Tok Short Video App Based On Memetics Theory

Since 1976,Charlie Dawkins put forward the concept of "cultural gene",namely meme,based on Darwin's theory of biological evolution,this research theory and perspective have been continuously discussed and concerned by domestic and foreign academic circles.After many years of development and improvement,it has gradually extended from the study of theory itself to the study of pedagogy,translation,linguistics and other fields,although this theory has been widely used in many fields,such as pedagogy,linguistics and so on.At present,the penetration of the theory is deepening,but it is mostly confined to the phenomena of language and culture.The research on new things and popular culture in recent two years is relatively scarce.The author turns the research perspective to the short video industry,and makes a deep discussion on the memetic theory based on the tremble case.As a sub-cultural platform for self-expression and entertainment of short video industry giants and young people who have developed in recent two years,tremolo content generation mostly takes the form of imitation and replication,which has a lot in common with the theory of causation.The content analysis of tremolo from the perspective of meme can better expand the generation stage,presentation form and user influence of tremolo content.In-depth analysis,so as to provide a theoretical and practical reference for the development of dither platform and potential problems.Combining with the above logic,this paper mainly studies the content of jitter from five aspects.The first chapter is to introduce the general situation of the short video industry,to derive the status and influence of tremble in the industry,through the introduction of its functions and characteristics,such as similar style,similar background sounds,similar behavior,etc.to show the existence of memetization in tremble.Chapter 2 and Chapter 3 combine the meme cycle theory of assimilation-memory-expression-communication,combine the meme cycle with the content memetization of tremble,and explore how tremble shapes the focus of attention of users,the memory of information and the presentation and dissemination of content through content.Chapter 4 focuses on tremble through interviews and online observation.The influence of memetization cycle on users is analyzed and discussed,including the psychological and behavioral effects of users on memetization,internalization and externalization of tremolo content.The fifth chapter is to explore various problems under the influence of the memetization of tremble and the presentation of relevant cases,and on this basis,to put forward corresponding reference suggestions and solutions.