Research On The User Of Mobile Short Video

After the information is spread in the form of pictures,characters,audio,long videos and the like,the new communication stage,the shorter and the faster video transmission mode of the mobile short video are entered,so that people can obtain the information more efficiently,and the entertainment is more convenient.The rapid development of the mobile short video industry,the proliferation of the number of users,and the various problems in the development of the platform.This paper mainly focuses on the entertainment function of UGC short video,in this paper firstly combs the development process of mobile short video,the current situation of the industry,the content characteristics and the current business model of each platform and so on,and then uses the questionnaire survey method.Quantitative and qualitative methods,such as interviews,etc.,are used to sample and study the user groups of mobile short video,so as to further understand the userundefineds behavior,motivation,content preference and so on.According to the related theories of communication and sociology,the research hypothesis is made on the basis of the model of technical acceptance.Through the setting of item items,the factors such as perceived usefulness,perceived ease of use,perceived entertainment,social influence and so on are independent variables.Taking the userundefineds willingness to use as a dependent variable,the applicability of the model is examined by SPSS empirical analysis.On the basis of the questionnaire,the user model is built in combination with the interviews of the users and the operators of the short video platform,the user groups of the short video platform are more visually displayed,the problems existing in the mobile short video platform are analyzed in combination with the user feedback.It also puts forward relevant countermeasures and measures to provide some suggestions for the development of the short video industry.