Research On Key Technologies Of Product Brand Marketing Platform

New media promotes the transformation of marketing mode.At present,the new media platform is numerous,product marketing is difficult to achieve the goal of covering marketing needs.Cross-platform marketing requires a lot of enterprise resources.The marketing effect may not be able to achieve the enterprise's expectations.Therefore,the research and realization of product brand marketing platform is of great significance to the exploration of enterprise marketing.The main contents of this paper are as follows.Firstly,the platform functional objectives are proposed and the model of product brand marketing platform is constructed.The marketing platform is divided into marketing strategy layer,marketing management layer,marketing display layer and marketing interface layer.At the marketing strategy level,the marketing strategy information structure,marketing content information structure and questionnaire survey information structure are designed according to the needs of enterprises.At the marketing management level,we design the marketing platform background module information structure,administrator information structure and administrator log information structure.At the marketing display layer,the acceptance module,product list module and feedback module are designed.Interface parameter design logic and interface parameter information structure are designed in the marketing interface layer.Secondly,we build the implementation environment of product brand marketing platform,formulate the technical route of marketing platform development,build the system framework,and realize the marketing strategy layer,marketing management layer,marketing display layer and marketing interface layer in the model of product brand marketing platform.At the level of marketing strategy,the functions of defining marketing strategy,publishing marketing information and feedback are realized.At the marketing management level,the functions of background module setting,administrator privilege setting and administrator log collection are implemented.In the marketing display layer,the acceptance task module,the agricultural product list module and the opinion feedback module of product marketing are realized,and the media sharing interface is realized in the marketing interface layer.Finally,we configure the experimental environment of the marketing platform,and take the agricultural product marketing as an example to carry out the validation experiment of the agricultural product brand marketing platform.Prepare the experimental data and carry out the experimental environment subordinate.To verify the function of agricultural product brand marketing platform in the process from strategy distribution to media sharing,it shows that agricultural product brand marketing platform is practical and can achieve the marketing objectives of enterprises.