Design Of The Marketing Platform Of Agricultural Products Based On HTML5 And Node.js Technology

The marketing platform of agricultural products,based on the Internet and with the Internet as the medium,promotes the end-to-end transaction of agricultural products and avoids many unnecessary marketing process,which accelerates the circulation of agricultural products and plays a vital role for the development of poor areas and the improvement of people's living standards.This paper,based on the actual needs,designs an sales platform of agricultural product by taking B/S architecture as the system structure,adopting some core technologies such as HTML5,Node.js,intelligent recommendation and others and using some development tools like Visual Studio Code,MySQL and Google Chrome etc..The functional structure,intelligent recommendation model and database of agricultural products are designed through the analysis of the specific functional and non functional requirements of the platform,which ensures that many functions including user login,personal and agricultural product information management,agricultural product sales,order management,intelligent recommendation of agricultural products,evaluation management and system user management are realized in the sales platform.The test results show that the platform is easy to operate,has a user-friendly and safe interface,high expansibility,portability and maintainability.It not only realizes the functions of the sales,orders,evaluation,etc.of agricultural products,but also builds the intelligent recommendation models of it through adopting the similarity calculation method based on the combination of information entropy and Jaccard coefficient.It can analyze and explore more real needs of users with the user interaction reduced as much as possible,which is not only convenient for users,but also conducive to the sales of agricultural products.The platform,which lives up to the required standards of the platform design,can also meet the needs of all kinds of users to trade agricultural products through the platform.