Influence Of Social Capital On Users' Willingness Of Knowledge Sharing : Evidence From Wechat Group

With the upgrade and development of mobile Internet,WeChat has become a dominant instant messaging application and almost a necessary application for smart phones.As a function of WeChat,WeChat group's frequency of use is tremendously high.New groups are being established constantly,and old groups fade into silence.The frequency and quality of knowledge sharing varies among different groups.On the basis of reviewing a large number of literatures,we find that there are few researches focusing on the topic of knowledge sharing among WeChat group users.Therefore,based on the Theory of Reasoned Action and the Social Capital Theory,this study uses methods of interviewing and surveying,takes structure capital,relationship capital and cognitive capital as variables,the knowledge sharing attitude as mediator variable,discusses how the different types of social capital influence WeChat group user' knowledge sharing.Through questionnaire survey and data analysis,we find theknowledge sharing attitude significantly influences the willingness of knowledge sharing among WeChat group users.Structure capital,relationship capital and cognitive capital have a significant positive effect on WeChat group user' knowledge sharing,and cognitive capital is most significant,followed by relationship capital and structure capital.In relational capital,trust influence the attitude of knowledge among WeChat group users most significantly,followed by norms,reciprocity and identity.