Wu Xiaobo Channel Brand Building Strategy

“Wu Xiaobo Channel” is a quality brand that has grown up since the wave of media content entrepreneurship.Since its establishment in 2014,it has achieved good results.This article tracks the various strategies adopted by Wu Xiaobo Channel in the branding process,with a view to providing more reference and suggestions to the media people through the research on the branding of “Wu Xiaobo Channel”.This article takes the brand of “Wu Xiaobo Channel” as the research object,and discusses how to complete the brand building in the three levels of symbol,interest and meaning.How the channel is branded at the symbol level,the interest level,and the meaning level.At the symbol level,“Wu Xiaobo Channel” highlights the brand personality by designing visual symbols such as dolls and broadcast videos.At the level of interest,“Wu Xiaobo Channel” exerts its efforts in satisfying the needs and forming differentiation.Through WeChat public account,it provides users with continuous knowledge of pan-financial knowledge,enhances user stickiness,and meets the needs of users at different levels.The theme of various activities under the line closely follows the development trend of the times and policy orientation,broadens the brand communication dimension and enhances brand communication.At the level of meaning,“Wu Xiaobo Channel” creates channel branding from three aspects: creating user identity,aesthetic identity and emotional identity,strengthening the same values,creating offline social platforms,producing products that meet user tastes,and creating high-sensitivity brands.Strategies such as being good at telling stories have further enriched the brand's connotation and tapped the depth of branding.Through the analysis of the branding strategy of “Wu Xiaobo Channel”,this paper believes that creating a unique brand image,producing high-quality content and enhancing user brand identity are three important perspectives from the media.