Research On Operational Strategy Of The Financial And Economic We Media Xiaobo Wu Channel

As national economy booms, people have increasing needs for financial and economic information. A financial and economic We Media "Xiaobo Wu Channel"characterized by diversified financial and economic services and operation methods, has won the market as the forerunner in the field. The thesis is designed to provide reference and experiences on the development of financial and economic We Media by deducing and analyzing the multi-dimentional positioning strategies and commercial operation methods of "Xiaobo Wu Channel".The thesis has arrived at the conclusion from the positioning strategies of "Xiaobo Wu Channel" that the channel has maintained professionalism ,topicality and diversity in content and diversified operation methods to absorb new users and activate and retain regular users; It is also important to pay attention to the influence of various channels against the background of all-media transmission. Another conclusion drawn from the commercial operation strategy is that the channel has profited from knowledge-based payment, E-commerce platforms and social community interaction. Based on the analysis of the two kinds of strategies and the status quo of financial and economic We Media industry, the thesis proposes that financial and economic We Media could enjoy long-term development by building personal brand, subdividing vertically your financial and economic We Media platforms and seeking diverse commercial cash-in modes.