"Wu Xiaobo Channel" Research

Every development in media technology creates profound social changes.From web 1.0 to web 2.0,from the transmitter to the communication,the advent of the internet has brought unprecedented changes to social life.In the context of mobile communication,the convenience of spreading tools keeps the spread of transmission down,and everyone has microphones,and We media can generate and grow quickly.However,We media are facing various problems such as unbalanced content quality and vague profit models.This study focuses on the “Xiaobo Wu's Channel” which is a famous We media in China analysing finance and economics.Through the analysing of the background of We media,this study aims to find out the reason why “Xiaobo Wu's Channel” exists and why it is attractive to its fans.Moreover,this piece of work will discuss the production chains and the operation strategy of “Xiaobo Wu's Channel” to summarise the law of such We media's successes.