Research On The Media Presentation Of The "High Bride Price" Phenomenon In Sina

Marriage customs are closely related to people's lives.In recent years,“high bride price” has caused cases of couples who are about to enter the marriage hall to part ways,and parties to seek death.In February 2019,the Central No.1 document first proposed a governance requirement for the “high price gift”.The “high-priced bride price” has always been widely concerned by the media and society.The deep-rooted uncivilized marriage custom has plagued newcomers and families,which is not conducive to the construction of civil society.The way the media presents such events will greatly affect the public's recognition.Know and judge.Therefore,it is very necessary to carry out statistics and analysis on the phenomenon of “high bride price” presented in the network,find out the problems existing in it,and propose improvement strategies in a targeted manner.Based on this,the author selects the media presentation of the “high price gift” phenomenon of Sina.com from 2014 to 2018 through the research methods of content analysis and text analysis,from the number of presentations,presentation angles,sources of information,news genre,text length,news headlines.The statistical analysis of the classification of news positions and other aspects,combined with the relevant typical cases and the author's actual research,using the relevant theories of journalism communication,analysis and research on the social characteristics of the “high bride price”.The study found that the agenda setting,reporting framework,stereotypes,etc.of the news have constructed the phenomenon of “high bride price” as a popular product in the context of poor rural society.Poor rural areas have become a vulnerable group that needs to be solved urgently.Ignoring the diversity of the issues and the innovation of the presentation framework,the downplay presents the deep-seated causes of the social phenomenon of “high bride price” and measures to prevent the bride price from rising.According to the characteristics of the media,it points out that there are framework homogenization,negative issues,lack of policy interpretation,series of in-depth reports,unbalanced news and sources,and lack of background public opinion monitoring in the media presentation of the “high price gift” phenomenon.Problems such as the lack of district management.Finally,from the three aspects of professional presentation,diversified content presentation and autonomous network management,the author proposes improvement strategies for the problems presented by the phenomenon media,including setting multi-derivative issues and regulating the use of news.Language;the way of interpreting innovation policy;the media appealing for the corresponding measures;balancing the fact presentation and value dissemination;network managers perfecting the background public opinion supervision,and truly exerting the specific effects of the comment area.This paper explores the strategy to provide reference for the media presentation of the “high price gift” phenomenon in the network,and gives reference to news media workers.