Research On The Influence Of Food Risk Information Dissemination In Social Media On Users

With the continuous development of Internet technology and the update and reform of media environment,social media has occupied an increasingly important position in People's Daily life and become an indispensable medium for people to communicate,obtain information and spread information.As one of the most important risks in the world,food risk has great influence on public life.Frequent food safety incidents make the public extremely sensitive to such information,so it is very important to accurately disseminate food risk information.Nowadays,as one of the social media with a large number of users,WeChat has changed the information communication mode in the era of traditional media and brought new opportunities and challenges to the communication and exchange of food safety risks.Food risk information dissemination in WeChat will also have a certain impact on users' cognition,emotion and behavior.With the gradual improvement of public awareness of food risks,it is particularly important to accurately spread the risk range and types.Food risks have both objective existence and subjective perception construction.For the society,it is necessary to prevent the incomplete information dissemination of such risks,so that the public cannot be aware of the risk of relevant food,and prevent the excessive dissemination of such information,leading to the emergence of social collective panic.Therefore,the analysis of the influence of food risk information dissemination on users and its influencing factors in WeChat can provide effective strategies for accurate dissemination of such information on social media.By sorting out the process of food risk information transmission in WeChat,one of the representatives of social media,this paper summarizes the mode and characteristics of such information transmission.And use questionnaire survey and data analysis,investigation and analysis of food risk WeChat information dissemination in the user's cognitive,emotional andbehavioral effects,find out the cause of the food rumours flooding,for social media is effective for the public to set up risk transmission and communication platform to provide some ideas and countermeasures,for future food risk information on social media better,more effectively and more accurately transmitted to provide some methods and countermeasures.