Study On The Image Construction And Communication Of "Ecological Beauty" In Guizhou Province

Guizhou,as a large mountainous province in the hinterland of Southwest China,has a long history of ecological and cultural precipitation.With the convening of the 12 th Party Congress of Guizhou Province on April 16,2017,the Guizhou Provincial Party Committee and the provincial government have further determined the development direction of Guizhou Province,which strives to create a colorful future of people's wealth and ecological beauty.Based on the overall positioning of Guizhou's "ecological beauty" image by the provincial Party Committee and the provincial government,the mainstream media in Guizhou should make efforts to explore how to construct and disseminate a "ecological beauty" image of Guizhou with Guizhou's heritage and Guizhou's flavor.The colorful Guizhou network is the only key news portal in Guizhou Province,and also the largest digital platform for all media in Guizhou Province.It shoulders the responsibility of regional image dissemination.Therefore,this paper chooses the colorful Guizhou network as the object of study,carries on the analysis and research to its construction and dissemination of Guizhou "ecological beauty" image,and explores its current situation,existing problems,causes and strategic thinking.This study adopts the methods of literature research,content analysis,investigation and theoretical analysis.In the main part of the study,firstly,we use literature research method and content analysis method to analyze the characteristics of the research content,mainly from the different attributes of nature,economy,society,culture,politics and so on,to make a deep analysis of the "ecological beauty" image of Guizhou constructed by the colorful Guizhou network.Secondly,by using the method of investigation and research,the public is surveyed to obtain the corresponding data,so as to analyze the status quo of the spread of the "ecological beauty" image of Guizhou by the colorful Guizhou network.Finally,combined with the theoretical analysis method,the paper puts forward the corresponding strategic thinking on the deficiencies of the construction and dissemination of Guizhou's "ecological beauty" image in the colorful Guizhou network.The specific content framework of this paper is as follows:The introduction part mainly summarizes the research on the construction and dissemination of Guizhou's "ecological beauty" image by colorful Guizhou network,and elaborates the origin of the topic,research purposes,research status,research methods,research ideas,research value and innovation of this article,which provides clear ideas,theories and methods for the follow-up study of this article.The first chapter defines the concept of Guizhou's "ecological beauty" image and combs out the relationship between the construction of Guizhou's "ecological beauty" image and media dissemination.It concludes that the prior construction of Guizhou's "ecological beauty" image is the necessary condition for media dissemination.On the contrary,media dissemination promotes the construction of Guizhou's "ecological beauty" image.The second chapter is based on the overall positioning of Guizhou's "ecological beauty" image by the provincial Party committee and the provincial government.It analyses the specific content characteristics of Guizhou's "ecological beauty" image from the five aspects of nature,economy,society,culture and politics.From the natural attributes,economic attributes,social attributes,cultural attributes and political attributes,natural emergence is derived.State,high-quality climate,modern science and technology,mountain tourism,beautiful countryside,green city,ethnic culture,institutional culture and other characteristics.Chapter 3,through the questionnaire survey of the residents in Guizhou Province and those outside Guizhou Province,understands and analyses the current situation of the spread of the "ecological beauty" image of Guizhou by the colorful Guizhou network.The comprehensive survey results show that the current situation of its spread is not ideal,but most people have certain attention to the "macro-ecology" column of the colorful Guizhou network,and they also pay attention to the "ecological beauty" image of Guizhou disseminated by the colorful Guizhou network.The feeling became stronger and stronger.Chapter ? combs and summarizes the deficiencies in the construction and dissemination of the image of "ecological beauty" in Guizhou with the colorful Guizhou network proposed in Chapters II and III,and draws a series of conclusions:the topic of image construction is single,the content of dissemination is not deep;the image construction lacks planning,the target of dissemination is not clear;the means of image construction is not new,the original dissemination is not perfect;the plate of image construction is incomplete,and the mode of dissemination is not deep.Simple passive conclusion.Then it makes a general analysis of its causes.The fifth chapter responds to the deficiencies and shortcomings pointed out in the fourth chapter,and puts forward relevant strategies for improvement,that is,to optimize the agenda setting of Guizhou's "ecological beauty" image construction,to pay attention to the three-dimensional and multi-dimensional aesthetic design of the public,to integrate the collective effect of Guizhou's "ecological beauty" image dissemination,and to focus on the public's vision to create a good ecological development in Guizhou.