Research On The Factors Affecting The Adoptaon Behavior Of Community User Information In Socialized Questions And Answers

With the rapid expansion and pervasive application of Web2.0 science,which the social platform based on mobile internet has gradually become the mainstream of information exchange and sharing.In this context,the socialized question and answer community has gradually emerged and become the main platform for information dissemination.In recent years,the socialized Q&A community has developed rapidly and has helped users solve thousands of proble,ms.Although the socialized Q&A community is constantly updated and improved,the sharing concept of users continues to rise.However,in the face of the vast amount of information in the platform,how to spend very little time and effort to achieve effective information selection becomes a consideration for users to adopt information.The essential.Therefore,exploring which variables in the socialized Q&A community will affect people's attitudes toward information and adopting behaviors is a core issue that needs to be considered for development.Based on the current research background and the problems faced by the platfora,,this paper takes the largest social question-and-answer conmmunity in China as a research tem plate,and explores user acceptance and adoption from the two paths of the dual path model.The information is influenced by what factors,and the social behavior question-and-answer community user information adoption behavior theory model is constructed.In the model research,the variable information quality representing the central path is regarded as the second-order latent variable,and the source credibility representing the edge path is also regarded as the second-order latent variable,and the attitude is divided into emotional response and cognitive response.The median variable betrween the quality of the variable information,the credibility of the source,and the willingness to adopt.This paper first collects sample data by means of questionnaires,and then uses SPSS20.0 and AMOS22.0 software to analyze data and model the data,such as reliability and validity analysis,explor-atory factor analysis,data homology analysis and structural equation analysis.Wait.The research results show that information novelty,accuracy,resolution and richness have a significant positive impact on information quality(central path);information attitude and social impact play a positive role in source credibility(edge path)Impact;information quality has a significant positive impact on emotional response and cognitive response.The influence of variable source credibility on emotional response and cognitive response is not significant;variable emotional response,cognitive response in information quality,There is a good intermediary between the credibility of the source and the adoption behavior.Finally,through the research conclusions,it provides guiding suggestions for the sustainable development of the social question-and-answer platform,and points out the problems in the research.