Application Design On Folklore "Chinese Zodiac" APP

Chinese traditional folk-custom culture is varied and colorful,which has filtered into every area of people's life from traditional folk festivals and celebrations to various folktales,handicrafts and the way of life and production.However,in this digital age,the popularization and dissemination of folk-custom culture also faces new opportunities and challenges.Thus,how to spread traditional folk-custom culture through emerging media has become a new topic for modern designers.With the popularization of smart phones,APP products has played an indispensable role in people's lives.Choosing the "Chinese Zodiac" as a representative design theme from the folk culture and spreading the folk-custom culture through the emerging media-Apps,the author endowed the folk-custom culture with new vitality and life and made folk-custom culture and new technology collide with a wonderful spark.At the same time,it makes new attempts and explorations on the icon design style of folk-custom culture,which expecting to bring different visual interactions and experiences to users,stimulate the interests of users in traditional zodiac culture,excavate the connotation of zodiac culture,and finally bring the beautiful vision of spreading and inheriting outstanding Chinese folk-custom culture into realize.Firstly,this essay uses the investigation method to sort and analyzes the folk Apps on the market.And then it uses the case analysis method,intercepting the classic cases and conducts in-depth analysis to grasp the current situation of the design.It also uses the comparative method to compare the advantages and disadvantages of various folk Apps,take the essence,go to its dregs,and comprehensively design.Excellent papers and comments are learned to understand the style and trend of App design of this category.Finally,through the research above,the practice is carried out from the logo design,framework structure,use process,design specifications,functional division,icon design style,the application of the zodiac elements,etc,learning from the original case of the "Chinese Zodiac" App.It is hoped that through the design and practice of this article,the functional advantages of the new media will be integrated to achieve the purpose of the modernization of dissemination of the traditional folk zodiac culture.