Analysis On The Content Operation Of "DouYin" APP

2016 is the first year of short-sound video development.On the basis of the development of Internet technology and digital technology,network access costs are simultaneously reduced,and the short video market is basically formed.The "Dou Yin" APP was launched in September 2016.At the beginning of the launch,it did not cause much repercussions.Its parent company "Byte Beat" did not rush to the marketing of products,but continued to go through the reaction of the natural market.Improve the design and functionality of the application,optimize the user experience,and continuously upgrade the product.At present,there are countless short video products in the market,but the Dou Yin and fast hands have formed a two-point situation,firmly occupying market share.Although the fast hand has a basic advantage in the number of people,it is quickly overtaken by the Dou Yin,both in the daily average number of active users and the total number of users.At present,the Dou Yin has already had 500 million users,and the daily active number has reached 150 million.The influx of a large number of users has also brought the test to the platform,and the hidden dangers are gradually exposed.As far as the domestic platform is concerned,problems such as poor content supervision,copyright disputes,and excessive entertainment have gradually caused many problems for users;as far as the international platform is concerned,the Dou Yin has successfully gone out of the country and issued the international version of the application "Tik Tok" overseas.Popular in Japan,South Korea,Southeast Asia and Europe and the United States.For the first time,the platform exports cultural products to other countries in the form of media,but at the same time there are bottlenecks in its development.For example,content regulation,application of content design to local conditions,and respect for other countries' cultural customs have become resistance to the international market.The author believes that while seeing the problem,the social and economic benefits brought by such platforms cannot be ignored.It is not only a tool for recording the good life of the general public,but also an important window for the government to carry out work promotion.The registration of the official accounts of a number of central-level media and multi-national government departments,the release of content,not only provides convenience information,publicizes policies and regulations,but also establishes a positive and positive image.As a common user's social short video tool,it provides people with a platform to show their own,and the product design is easy to operate.The fun and interesting,young and cool positioning attracts users of different ages to record what they want to express.The "good" life.The embodiment of economic benefits is the key issue that this paper wants to explore.The company has met the needs of different users and customers through the formulation of different profit plans,and the multi-pronged income-generating model provides sufficient guarantee for the development of its platform.Through the research on the profit mode of the " Dou Yin " case,explore the benefits and possibilities of the platform,and observe the development of the entire short video industry at the same time,explore the problems that need to be improved,try to provide some constructive significance for the development of the platform,and guide the industry.Benign development.