Research On Elements Of WeChat We-media Financing Ability

Since the media has been a hot word in Chinese media in recent years a hot word,especially since 2015,as the major platform support growing,all kinds of the media account number show explosive growth,since the development of media industry has entered a new phase when the media development to a certain scale after,all want to get money by means of financing,help for their future development and all kinds of the media with growing influence,also be the object of investment of capital market fighting for.Since China media financing,financing has experienced 2015 years since the media after the outbreak of the issue in 2016 and 2017 of the first year of the cold period,so far,the Chinese media financing situation is not optimistic,according to the survey,fewer than three per 10000 in the media can be successful financing in capital market under the condition of austerity,the media should be from dependence on capital to rely on themselves,efforts to improve their financing ability due to micro letter since the media is the most since the media type of all the audience Therefore,this paper selects WeChat "we media" as the research object,and analyzes the elements of the financing ability of WeChat "we media" based on the theories of corporate financing abilityStudy found that micro letter from media the influence factors of the financing ability mainly includes the growth capability of micro letter from media operating profit ability and innovation ability,growth ability mainly includes the continuous output ability of high quality content and the spread of the personal ability,operation ability,including the maintenance and operation ability of the user community,and people who operate the ability,the specialized team,profitability is whether micro letter since the media has a clear and sustainable business model,innovation ability refers to the ability to control the vertical field and brand IP.