Research On Dookbook Marketing Strategy

At present,the whole domestic book publishing industry has a good momentum of development,especially the private publishing industry.Private publishing institutions are exerting more and more influence on the whole book market.Private publishing institutions constantly introduce high-quality books,gradually enhance their brand influence,promote their own development,and then promote the better development of the whole book market.Private publishing institutions constantly adjust their own development strategies,find the best development path,make up for the deficiencies in their own development,and strive to harvest a space belonging to their own book market.Among these private publishing organizations,DookBook Co.,Ltd.relies on its innovative book marketing strategy to make it stand firm and thrive in the book market.In 2006,DookBook Co.,Ltd.was established.DookBook is an enterprise that uses advanced marketing concepts and models to create and promote books.In the whole publishing industry of China,the books created by DookBook are very distinctive,and the methods and Strategies of promoting books are very innovative.Through these innovative marketing concepts,methods and strategies,DookBook has successfully launched many excellent books that affect the entire book market.DookBook accurately grasp the pulse of the book market,deeply understand the actual needs of readers,launch high-quality boutique books,adopt innovative marketing strategies to promote book sales,and promote their own good and fast development.DookBook are growing rapidly,and the future will have an increasingly important impact on the entire book publishing market.This paper focuses on innovative book marketing strategies to promote DookBook to achieve sound and rapid development.Firstly,the marketing environment of DookBook is analyzed.Next,from five aspects of brand,product,price,channel and promotion,the prominent marketing strategies of DookBook are analyzed in detail.The innovative book marketing strategy of DookBook promotes the sales of its books and its own continuousdevelopment.At the same time,it provides successful book marketing experience for other book publishing enterprises to learn from,and also contributes to the better development of Chinese books.Although the DookBook has promoted its rapid development with its very innovative marketing strategy,some problems will inevitably arise in the process of rapid marketing development.This paper analyses its problems in detail and gives effective solutions.