"Tangya Family Precepts Culture" Media Integration And Communication Planning

The media integration communication plan of "Tangya family culture" is based on the media integration communication theory and the background of Tangya chieftain culture in Xianfeng County,Enshi Prefecture.As a "new signboard" in Tangya,how to rapidly improve its popularity and carry out media integration and dissemination is a problem that needs to be solved in this case.In this case,through preliminary investigation and relevant data collection,the macro-environment,meso-environment and micro-environment of family culture were analyzed,the target audience was identified,and the theme of "root-seeking" was established.Root-seeking is not only the root of family culture,but also the root of Chinese excellent traditional culture.Through the "root-seeking" journey,we can condense and continue the emotions between Chinese children,and at the same time,we can also find the spiritual end-result while inheriting the culture.This case combines the characteristics of family custom and family training culture,takes time as the main axis,divides into three stages,progressively and scientifically uses media integration to disseminate Tangya family custom and family training culture.The first stage is mainly to achieve the purpose of inheriting culture from the inside through the integration of traditional media and network media;the second stage is mainly to provide the development of We chat small programs,combined with the development of hot social media platforms to publish topics and cooperate with dissemination to achieve the purpose of foreign cultural dissemination;the third stage is to publish a new route of "root-seeking" travel to where travel platforms to achieve the goal of online and offline integrated dissemination.To the purpose of culture driving economy.