Research On Product Marketing Strategy Of JY Company's "Amazon Global Selling"

In recent years,along of the rapid development of the Internet technology,the process of economic globalization has accelerated,and the export of cross-border e-commerce has advanced by leaps and bounds.A large number of domestic traditional enterprises and individual entrepreneurs have joined the export cross-border e-commerce platform represented by Amazon for B2 C Cross-border trade.Under the favorable political,economic,cultural and scientific and technological environment,after years of market baptism and intensified competition among peers,Amazon platform product marketing has become no longer simple.In the past,it was only a simple product launch,writing product titles,making several good pictures,optimizing five features,and describing the product description,only in these four parts,then to wait for a large number of orders.But now it is obviously not enough.The amount of information accumulated by similar products is getting bigger and bigger.Natural push opportunities have been diluted very little.Whoever has more powerful marketing strategies will be able to capture the needs of consumers earlier and let consumers pay attention to what you show,and then understand your product then quickly make purchase decisions.This thesis takes Product Marketing Strategy of JY Company's "Amazon global selling" as the research object,and advances in detail according to the following ideas and sequences: The first part is the introduction,which summarizes the research background and research significance,then summarizes the related literatures at home and abroad,and then studies the research methods and research content and research route are described and drawn one by one.The second part is the overview and analysis of the concept of exporting cross-border e-commerce Amazon global selling and related theoretical foundations such as STP analysis theory,4Ps marketing theory,Amazon flywheel theory.The third part is aimed at JY's Amazon global selling product marketing,the marketing environment is enumerated and clarified in detail.Firstly,the status quo of the Amazon global selling and the introduction of JY company,and then the external PEST environment and the internal environment of JY company's export cross-border marketing.The fourth part is for JY's Amazon global selling current situation and the existing problems that will be analyzed.Based on the overall marketing status of 4Ps andall the accounts,the corresponding problems need to be solved.The fifth part focused on the product strategy,pricing strategy,channel combination strategy and promotion strategy of the Amazon global selling.The problems in the marketing strategy are optimized and improved.The sixth part is to explain the guarantee of JY's Amazon global selling product marketing strategy,to achieve the main value of this research.The seventh part is to summarize this thesis and prospects,to point out the limitations of this study and possible future research directions.Base on this researching and formulating Amazon global selling product marketing strategy,it can better promote the efficient development of JY's related business activities,make the company more competitive in the market,and help the company achieve its marketing promotion strategy,brand tension,supporting service system and volume of business all-round improvement.Not only that,but also more Amazon platform practitioners can learn from it,take less detours,improve efficiency,and quickly enter the profit model.