Research On The Optimization Strategy Of Genghis Khanling Tourist Attraction Website In The Context Of New Media

In March 2017,the General Administration of Quality Supervision and Inspection approved the establishment of ‘National Model Zone for the Establishment of Famous Brands of Genghis Khanling Sacrifice Culture Tourism'by the Administrative Committee of Genghis Khanling Tourist Area.In order to achieve the goal of national famous sacrificial culture tourism brand,Genghis Khanling tourist area must upgrade scenic spots and build tourism brand from the aspects of scenic spot construction,tourism propaganda,resource development and so on.At the same time,facing the advent of the new media era and the continuous innovation of information dissemination technology,peoples media and ways of receiving information have changed one after another.Therefore,as a traditional tourism industry,how to adapt to the transformation of modern peoples receiving information media and fragmented reading habits,and formulate long-term effective tourism promotion strategies become the main content of this paper.This paper uses literature research,case analysis and questionnaire survey to explore.Firstly,the dissemination status of the official platform of Chenggisling tourist area is understood,including the content release,the number of users,feedback interaction and other specific situations to find out the existing problems at this stage.Secondly,it collects the data of touristssources,ways of receiving information,habits of use,tourism demand and so on with questionnaires.Finally,in view of the characteristics of various media in the context of new media,the ways of receiving information from the audience and the resources of existing communication platforms,this paper puts forward the strategies of promoting new media in Genghis Khanling tourist area,and expounds them from five aspects: the main body of communication,the audience,the media,the content of communication and the effect of communication.The conclusion can be divided into five parts: the first Chengling scenic spot should give full attention to the role of new media in tourism promotion;the secondshould accurately promote tourism information according to the personality characteristics of tourism groups;the third should cooperate with professional intermediary platforms in tourism network to increase exposure and attention;and the fourth should follow closely the development of information technology.Develop trends and set up a professional new media operation team.Fifth,we should establish a quasi-social communication relationship with the audience to strengthen the communication effect.In the design practice part,the author has made two parts of the design from the perspective of media and content.In the first part,aiming at the problems existing in the interface and function of the old Genghis Khanling official website,the author optimizes and improves the interface design of the website and the APP interface design of the scenic APP mobile terminal.The second part is to conform to the current trend of short video transmission,collect and integrate the relevant content of Jisi Khanling tourist attraction,extract representative elements such as scenic architecture,natural landscape,human history,and design and produce short MG animation film about Genghis Khanling and self-Media display.This paper formulates an effective and feasible tourism promotion strategy for Genghis Khanling scenic spot in the context of new media,how to make full use of the new media media,content and other five aspects.It can be used for reference to enhance the competitiveness of scenic spots in the tourism market and to build well-known tourism brand demonstration zones.