Research On Audience Of Environmental Reporting Of Southern Weekly

Rapid economic and technological progress has brought impacts on the ecological environment,and environmental issues have become the focus of society.The public has gradually come to realize that environmental problems not only affect social order and increase economic losses,but also ultimately threaten people's lives.In the face of increasingly severe environmental problems in nature,various policies and regulations help environmental protection.The media actively respond to environmental issues and pay more attention to environmental issues.The ecological environment special edition(green edition)of southern weekend was founded on October 8,2009,and its "normalization" was realized by reporting environmental news in an independent page every week.This paper is divided into three parts;In the first part,the content of environmental reports of southern weekend was firstly analyzed.180 environmental reports from April 4,2013 to December 31,2017 were selected as research samples to describe and analyze the contents of this edition,explore its uniqueness,summarize the characteristics and status quo of its environmental reports,and put forward the existing problems.The second part,and try to combine with communication,audience psychology,the theory of environmental sociology analysis,explain the mass media through the environment news building environment consciousness of audience,using the theory of audience participation in order to understand the audience emotional behavior,cognitive behavior of environmental reports and interactive behavior,reported by mass media environment questionnaire correlation with audience environmental awareness and use of data survey reported further illustrate the environment can affect audience environmental consciousness of the cognitive and accept,and try for audience to participate in the southern weekend reported environmental attitudes and behaviors of explanation.The third part,analysis of the former two parts based on the results of the survey data,summarizes the thinking "southern weekend" environmental reports to the audience communication effect,social value and the future development of audience,so as to provide certain theoretical support for the development of environmentalreports in our country,and puts forward some in the audience perspective under the traditional media environment the audience participation behavior for reference.Environmental issues have become a hot topic in the media nowadays.The timing and selection of this paper are somewhat innovative.However,due to the limited financial support,network support and time support,the editors and reporters of southern weekend and the media itself could not carry out the field investigation in person.