Design Of Content Service Platform For TV Broadcasting Center Based On Cloud Computing Architecture

With the rapid development of the Internet video,the media convergence is developing in a deeper and wider direction,and traditional media is facing an unprecedented impact.In order to cope with the impact and adapt to the needs of media convergence,the technology platform of the traditional TV broadcast control centre should undergo corresponding transformation,upgrading and process reengineering,thus establishing a set of Content Service Platform suitable for the media convergence development needs.This platform,with the capability of rapid processing and flexible multi-channel and multi-modal publishing,can realize the comprehensive aggregation and integration of multi-source media resources,thus obtaining the maximized content utilization value and the optimal communication effect.Jiangsu Broadcasting Corporation is also facing the impact pressure brought by huge media convergence.The traditional tightly coupled architecture of broadcasting system is difficult to adapt to the needs of new business development.This thesis takes the Content Service Platform of Jiangsu Broadcasting Corporation Control Centre as the research object.It firstly analyses the dilemma faced by the original system,proposes the necessity of establishing a new generation of the platform and clarifies the functional and performance requirements of the system construction.Then it presents the design of the overall and sub-function modules of the platform system and proposes cloud computing architecture as a construction method.At the same time,the implementation of the system is introduced in detail.Finally,it states the conclusion and prospect of the whole project.Practice has proved that the establishment of Content Service Platform for TV Broadcasting Center based on cloud computing architecture has realized the integration of traditional media and new media in business processes of Jiangsu Broadcasting Corporation,meeting the requirements of rapid deployment of new services and the response to agile production and strengthens the flexibility of the system on the premise of ensuring broadcast security.