Research On The Popularity And Propagation Function Of Network Emoticons

The rapid development of Internet information technology and new media technology,the popularization of smartphone application,the decrease of mobile data flow rate and the visual turn of media have promoted the emergence and development of network emoticons,a new non-verbal symbol.Network emoticons are based on network information technology and new media technology,composed of characters,images,text and other elements,in the network online communication can convey the emotional and constructive meaning of the image of non-verbal visual symbols.Because of its different emotional expression,simple and fast,image fun and other characteristics and widely used by network users,network social media communication has become a special phenomenon of symbolic communication,attracted the attention of the industry and academiaThis paper discusses the network emoticons as the research object,probes into the causes of its rise and popularity,focuses on the dissemination function of the network emoticons,and makes an in-depth analysis of their effects in the process of propagation.The research adopts literature research method,theoretical research method,case analysis method,questionnaire survey method and so on.From the following aspects of research:first of all,the network emoticons in the literature combing on the basis of the definition of the concept,from the network and the development of new media technology,the need for objective social media expression,media culture visual shift to three angles to explore its rise and development of the reasons,from the network emoji development process of its classification,It is divided into five stages---character type,icon type,picture type,video type and custom network emoji,and its characteristics are summarized.Secondly,combining the theories of journalism and communication,this paper probes into the communication function of network emoticons,including its transmission information function,visual expression function,emotion catharsis and identity construction function,highlighting personality function,symbolizing rhetorical metaphorical expression function,simulating realistic situation function,The economic and cultural value function and other communication advantages and their existence in the development process of communication estrangement,infringement,vulgarity,breeding rumors,impact of text language and other negative effects.On the basis of objective research and summary,this paper makes a certain analysis on the development trend of network emoticons in the new network media environment,and puts forward corresponding normative principles for the dissemination and use of network emoticons,and puts forward the law of respecting communication,complying with communication norms,complying with laws and regulations,preventing tort,and playing the role of "gatekeeper" in the platform.The implementation of after-action negating system,users to enhance self-discipline awareness,strengthen ethics.Network emoticons are still in the process of continuous development and evolution,and there will be new problems to be studied in the practice of communication.It is hoped that the research in this paper can provide useful reference for the further study of network emoticons.