Research On The Spread Of "Chang Ba" Karaoke APP

With the continuous development of mobile internet and mobile intelligent terminals,mobile new media represented by mobile phone has gradually become a platform for people to spread information,entertain themselves and communicate with others.In this case,some karaoke apps,with abundant accompaniment music resources,high-quality entertainment experience,and personalized music communication,provide unique experience to users,which also quickly stand out in the new network media.The prosperity of karaoke apps corresponded to the trend of fragmentation and contextualization of app in the context of new media.At the same time,it is also an emerging media product in order to meet people's ever-changing demands for music consumption in the context of favorable national policy and rapid development of economy and society.From the perspective of communication subjects,the public gathers in cyberspace according to their interests and hobbies,and the musicians come in because of the development needs of platform specialization.The combination of user production of interesting group and professional production system of musicians ensures the richness and professionalism of platform content.In terms of communication consciousness,relying on the music social concept of "meeting friends with songs",the product has created an industry miracle of over 100 million users within half a year after the launch.From the perspective of communication technology,the adoption of intelligent audio-visual packaging technology has a huge impact on people's self-image aesthetics.As for the communication strategy,it attract users to totally devote themselves to complete the production and spread by virtue of its wonderful immersion experience and personalized content aggregation.From the perspective of users,users are mostly workers and college students,they are keen to try new things,to show their personality and to interact with each other.The emergence of "Chang Ba" satisfies people's demands in entertainment,self-identity and virtual social interaction."Chang Ba" also has a certain impact on users' cognition,emotion and action.However,it also causes some contradictions and alienation in its communication practice,which makes it deviate from its original goal.Therefore,both the government and the platform need to strengthen management and focus on value guidance.At the same time,users also need to enhance their self-quality,improve their aesthetic level and strengthen subject consciousness.