| Since the slogan of "mass entrepreneurship,innovation" has been raised,the " entrepreneurship-innovation" thinking has risen to the national strategic height and top-level design.In this society,thousands of entrepreneurs have joined the ranks of innovation and entrepreneurship to create a strong entrepreneurial atmosphere.What followed was the rise of vertical media that focus on entrepreneurship,and the 36 kr Media is one of them.This research is guided by the frame theory of communication,with 36 kr media entrepreneurial news as the research object,using quantitative content analysis research method,supplemented by text analysis method.This paper divides the research object into three levels——news text information,news title and basic information of entrepreneurship——to explore the specific framework of the 36 kr media startup news and the reasons.The study found that,36 kr Media Entrepreneurship News has a certain frame in the three levels.The two main themes of media entrepreneurship news are the introductions to startups or products and entrepreneurial guidance or analysis reports.The news is based in China in the place of entrepreneurship,and the United States,Europe,India are also active roles.It is the early project and small teams that the media expose more;male entrepreneurs still dominate the 36 kr media,and the voices of female entrepreneurs are much weaker.In addition,in the identity of entrepreneurs,co-founders or CEO,the 36 kr media emphasizes the work experience and the education background more.This article summarizes the frames into three main categories: the “startup company frame”,the “analytical reporting frame” and the “and attitude frame”.Searching for the reasons: 36 kr media is a commercial media,so the market greatly affects the entrepreneurial news;the company went through a big business transformation in 2016,which made an important shift in the amount,communication effects,length and resource of the Entrepreneurial news. |
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