Research On Digital Display Of Popular Science For Chinese Materia Medica

With the progress of science,people put forward higher requirements for the access to information.It is under this background that digital display technology is widely used in the protection of traditional culture and other aspects.Chinese herbal medicine as a result of wisdom spread through a long period of storms should be better inherited,but now the popular science activities of herbal culture are mainly reflected in radio and television programs.These traditional ways have gradually been out of touch with this fast-paced society,so in order to better promote Chinese culture,we need to use digital visual design to popularize the connotation and ideas of traditional culture.This paper focuses on the design principles of digital interactive products,and takes the digital display design of Chinese herbal medicine as the object.Firstly,it introduces the origin and development of Chinese herbal medicine.By enumerating the characteristics of several classical herbs,it provides a theoretical basis for the production of APP elements,thus increasing the cultural connotation of design.Secondly,the current situation of the popularization of traditional Chinese medicine is analyzed,and the shortcomings of the existing ways of popularization of science and the necessity of disseminating the culture of traditional Chinese medicine in the form of APP are pointed out.Then,the composition and design principles and methods of APP user interface are sorted out in detail,and the follow-up design process is supported by the study of structure,color,layout and text.Finally,taking the design practice of "Yao Yan Miao Dao" APP as the creative project,after completing the previous research and fully understanding the needs of users,the design principles of key research are applied to the actual project.Through optimizing the layout structure,carefully designing icon fonts according to the characteristics of the herb,selecting yellow as the main color,a popular herbal Science APP in line with the background of the digital era is designed.